Brand Identity Contract

Defines the design services, deliverables, client responsibilities, approval process, and any excluded items such as printing, naming, copywriting, or trademark searches.

Clarifies that all unselected concepts, sketches, drafts, and preliminary design work remain the designer's property unless separately purchased or licensed.

Sets the project fee, payment schedule, non-refundable deposit if applicable, reimbursable expenses, late payment consequences, and the right to withhold final files until paid.

Provides that ownership of the selected final brand identity transfers only after full payment, while preserving the designer's rights in tools, templates, processes, and rejected work.

States that the client is responsible for trademark clearance, legal availability searches, registration, and related legal advice unless the designer expressly agrees otherwise in writing.

Protects confidential business information while allowing the designer to display completed work in portfolios, case studies, awards, and marketing materials after public launch or an agreed embargo.

Explains how either party may terminate, what fees remain payable for work performed, whether deposits are refundable, and how unfinished files or concepts are handled.

Confirms exclusivity applies only to the selected final identity after completion and payment, and establishes a practical process for resolving disputes, limiting liability, and handling approval delays.