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Content Retainer Agreement

Monthly retainer for ongoing content production - blogs, newsletters, social copy.

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What's included

Scope of Monthly Content Services

Defines the recurring content services, deliverable formats, monthly quota, word counts, excluded services, and client responsibilities for providing information and approvals.

Topic Approval and Editorial Workflow

Establishes the process for selecting topics, submitting drafts, giving feedback, completing revisions, and handling delays caused by late client approvals.

Retainer Fees, Invoicing, and Late Payment

Sets the monthly retainer amount, billing schedule, payment due date, reimbursable expenses, late fees, and the writer's right to pause work for nonpayment.

Intellectual Property and Usage Rights

Clarifies when ownership or license rights transfer, reserves the writer's rights in drafts and rejected concepts, and permits portfolio use unless restricted.

Confidentiality and Client Materials

Requires both parties to protect nonpublic business, editorial, marketing, and strategic information shared during the retainer relationship.

Cancellation, Kill Fees, and Final Deliverables

Provides for cancellation with advance written notice, payment for work completed or reserved capacity, and delivery of approved materials after final payment.

Warranties, Liability Limits, and Dispute Resolution

Addresses originality warranties, client review obligations, limits of liability, indemnity for client-provided materials, governing law, and dispute handling procedures.

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Frequently asked questions

What should a content retainer agreement include?
It should identify the client and writer, define the monthly deliverables and word counts, set the retainer fee and payment schedule, describe the editorial approval and revision process, address intellectual property rights, and include cancellation and confidentiality terms.
When should the client receive ownership of the written content?
Many writers transfer ownership or broad usage rights only after full payment is received. The agreement should state whether the client receives full ownership, a limited license, or rights only in final approved deliverables.
Can unused monthly deliverables roll over to the next month?
Only if the agreement says so. A retainer often reserves the writer's monthly capacity, so unused deliverables may expire unless the parties agree to a specific rollover period or written exception.
How can either party cancel a content retainer?
The agreement should require advance written notice, commonly 30 days, and should explain what fees remain due for work completed, work in progress, and capacity reserved during the notice period.

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Templates/Content Retainer Agreement