Content Retainer Agreement
Monthly retainer for ongoing content production - blogs, newsletters, social copy.
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Defines the recurring content services, deliverable formats, monthly quota, word counts, excluded services, and client responsibilities for providing information and approvals.
Establishes the process for selecting topics, submitting drafts, giving feedback, completing revisions, and handling delays caused by late client approvals.
Sets the monthly retainer amount, billing schedule, payment due date, reimbursable expenses, late fees, and the writer's right to pause work for nonpayment.
Clarifies when ownership or license rights transfer, reserves the writer's rights in drafts and rejected concepts, and permits portfolio use unless restricted.
Requires both parties to protect nonpublic business, editorial, marketing, and strategic information shared during the retainer relationship.
Provides for cancellation with advance written notice, payment for work completed or reserved capacity, and delivery of approved materials after final payment.
Addresses originality warranties, client review obligations, limits of liability, indemnity for client-provided materials, governing law, and dispute handling procedures.
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Frequently asked questions
What should a content retainer agreement include?
When should the client receive ownership of the written content?
Can unused monthly deliverables roll over to the next month?
How can either party cancel a content retainer?
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