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Video Licensing Agreement

License your video footage or finished productions to brands, agencies, or broadcasters.

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What's included

Grant of License

Defines the rights granted by the licensor to the licensee, confirms that ownership is not transferred, and limits use to the licensed video content.

Scope of Use, Platforms, Territory, and Term

Specifies permitted platforms, media channels, purposes, geographic territory, start date, end date, and restrictions on sublicensing, resale, edits, or derivative works.

Attribution and Credit Requirements

States whether credit is required, the approved credit line, placement expectations, and exceptions where attribution is impractical or prohibited by platform format.

Exclusivity Terms

Clarifies whether the license is exclusive or non-exclusive and defines any exclusivity by term, territory, industry category, campaign, or platform.

License Fee, Payment Terms, and Taxes

Sets the license fee, payment deadline, invoicing requirements, late payment consequences, and responsibility for applicable taxes or withholding.

Confidentiality and Non-Public Materials

Protects confidential business information, unreleased footage, campaign details, pricing, and other non-public materials exchanged in connection with the license.

Termination and Effect of Expiration

Identifies termination rights for breach or non-payment and explains what happens to ongoing uses, takedown obligations, archived content, and unpaid fees after termination or expiration.

Warranties, Indemnity, Liability, and Disputes

Allocates responsibility for rights clearance, misuse, third-party claims, limitation of liability, governing law, venue, and dispute resolution procedures.

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Frequently asked questions

What does a video licensing agreement cover?
It sets out how a licensee may use specific video footage or a finished production, including permitted platforms, territory, license term, payment, attribution, exclusivity, and restrictions on resale, sublicensing, or edits.
Does the licensee own the video after signing?
Usually no. A licensing agreement typically grants limited usage rights while the videographer or rights holder retains copyright ownership unless the agreement expressly states that ownership is being assigned.
Should the agreement specify platforms and territory?
Yes. Listing platforms, media channels, and territory helps prevent unauthorized use and ensures the license fee reflects the actual commercial value of the rights being granted.
Can a video license be exclusive?
Yes. Exclusivity should be clearly limited by term, territory, platform, industry, or campaign so both parties understand whether the licensor may license the same content to others.

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Templates/Video Licensing Agreement